{HERMèS' SUCCESS HAS BEEN DRIVEN BY SCARCITY

While many luxury brand names drive direct exposure with social networks marketing, celeb partnerships and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary items haven't altered much in years; it does not have TikTok, and doesn't offer stars free handbags.|Her